MuhammadMaaz Tariq
UI/UX Designer · Graphic Designer · Creative Director
I don't make things look good. I make them mean something.
I'm a UI/UX designer, graphic designer, and creative director from Karachi, currently studying Computer Science at KSBL while leading design for some of the largest student-run events in Pakistan. My work lives at the intersection of visual craft and functional systems: brand identities that scale, interfaces that feel inevitable, and creative direction that holds a team of seven to a single standard.
Design, for me, is translation. An idea becomes a visual. A brand becomes a system. A concept becomes an experience someone can actually use. Whether I'm building a Figma prototype, directing a symposium's identity across three years, or shipping a Flutter app, the question is always the same: does it mean something?
Currently focused on:
Based in Karachi, Pakistan ·
Featured Work
Selected projects
Firefly NGO
Complete brand identity, website, and social presence for a mental health NGO, built from the ground up, reaching 1.1M+ impressions and 12,000+ students.
Marketing Society
Creative strategy, brand direction, and a full design system for the society, built from scratch so a rotating team of designers could actually maintain it.
KSBL SiMERGE
Three editions of visual identity and marketing for Pakistan's largest student-run business symposium, where I went from carrying the design load as a member to leading it as Head of Graphic Design.
Campus Connect
A university mobile app built in Flutter: schedules, assignments, campus services, and announcements consolidated into one intuitive experience.
QuizWiz
An AI quiz platform that turns prompts, PDFs, and images into ready-to-play assessments, with classroom management, gamified achievements, and mastery analytics for teachers and students.
Experience
Where I've been
Work /
Delivering end-to-end creative work across brand identity, UI/UX, and web, from logo systems and social media kits to Figma prototypes and Shopify storefronts, always bridging strong visual design with functional implementation.
A cross-functional internship across the Urban Brands group (HUB, HOBO, FHS): rotating through E-Commerce, HR, and Marketing to see how three retail brands run end to end, from online storefronts and hiring to promotional campaigns.
Two years of awareness campaigns, conservation research, and event organisation to safeguard the local ecosystem and wildlife.
Leadership /
Co-founded KSBL's first ACM Student Chapter from scratch, scaling to 40+ active members within the first semester. Organised 3 events in under 6 months, including an AI Tech Carnival drawing 450–500 attendees.
Carried much of the design load as a member in 2024, then took over as Head of Graphic Design for 2025 and 2026. Overhauled the colour system, led leaner teams (5, then 3 designers), and kept collateral 100% brand-consistent across print, digital, and event signage for Pakistan's largest business symposium.
Led the creative strategy and design team, ensuring impactful visual communication and brand consistency; the society's Instagram grew 300% in under four months.
Community /
Built the mental-health NGO's digital presence from the ground up: website, brand identity, and social media content that reached over a million impressions and 12,000+ students in person.
Managed the Robotics and Studio Societies: started as a robotics volunteer, progressed to mentorship, and led the Studio Society to foster a collaborative learning environment.
Skills
What I work with
Design & Creative
Figma
Adobe Illustrator
Photoshop
After Effects
Premiere Pro
InDesign
Lightroom
Blender
Framer
Unity
Affinity
Canva
Web & Mobile
React
Next.js
Node.js
Flutter / Dart
HTML
CSS
JavaScript
Shopify
Programming & Tools
Java
Python
C++
C#
SQL
Git
Always learning. Currently exploring: Blender shaders, WebGPU, generative branding.
Academic Appendix
Coursework & university projects
The engineering foundation behind the design work: selected Computer Science coursework, kept here for the curious.
Built a production-grade mobile app featuring lexicon-based sentiment analysis and content-based filtering for personalised news delivery. Defended in a viva examination.
Developed a full-stack web application that dynamically generates AI-powered quizzes, handling both the React frontend and Node.js backend integration.
View the full project →Built two data-driven applications: a fully functional e-commerce site with backend, and a GUI-based course registration system with relational database integration.
Responsible for all UI/UX design and frontend implementation in a class-wide collaborative university management system project.
Created an interactive tool demonstrating queue-based search, stack operations, hierarchical tree display, and binary search for data retrieval.
Implemented an AI-based 8-puzzle solver with a visual JavaFX interface, applying heuristic search algorithms.
Designed and built a functional quadcopter applying low-level programming and hardware interfacing concepts.
Developed a fully functional Snake game applying OOP principles including classes, inheritance, and encapsulation.
Let's build
something.
Available for UI/UX, branding, web, and creative direction projects.